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That Chick From Hanson to Test New Gender-Sensing Technology

Following a brief hiatus from public life, that chick from Hanson has announced she will take part in a groundbreaking demonstration of new gender-sensing technology.

By (@JRRaphael)

December 25, 2009

The story you're about to read is not (entirely) true. It is, however, more accurate than most things on network television.

That Chick From HansonThat chick from Hanson is re-entering the public eye with an upcoming demo of some never-before-seen gender-sensing technology.

That chick from Hanson, whose popularity faded as male-oriented acts such as Lady Gaga began dominating the pop music spotlight, announced she’ll be working with a Singapore-based company to help test its new gender-intelligent billboards.

Developed by A*Star earlier this year, the billboards work by analyzing the faces of people that pass in front of them. The patented “gender recognition system” displays different ads based on what it finds: If a person’s facial features are identified as male, a male-targeted ad will be shown; if they appear female, an ad geared women will come on-screen.

(The difference in ad selection, developers say, comes down to a complex scientific formula: “If gender = male, display boobies”)

A*Star will formally debut the technology at the Advertising Simply Show, an industry conference scheduled to take place next month. That chick from Hanson will be on-site to act as the inaugural test subject.

“That chick from Hanson has generously agreed to offer her time to help showcase our exciting product,” A*Star Chief Officer in Charge of Kinesthetics Brock Lee explained during a media briefing. “When our system correctly identifies her gender, we’re confident the marketing community will be won over.”
Hanson Drummer
That chick from Hanson was not immediately available for comment. Her sister, however — best known as the drummer from the band Hanson — tells eSarcasm the family is “thrilled to be part of this groundbreaking event.”

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