Alternate Reality

Microsoft Promises Seven Minutes in Windows 7 Heaven

Microsoft seems willing to do anything — and we mean anything — to get you to buy Windows 7. Here are some of its wackier marketing gimmicks.

By (@tynanwrites)

October 23, 2009

The story you're about to read is not (entirely) true. It is, however, more accurate than most things on network television.

win7 whopper croppedMicrosoft is hoping 7 is its lucky number.

Desperate to make up for earlier mistakes with Vista — namely the decision to release the thing in the first place — Microsoft is pulling out all the stops in a Windows 7 marketing blitzkrieg featuring dorky launch parties, obese spokestoons, all-beef patties, and questionable math.

First, there’s Microsoft’s sponsorship of next month’s Family Guy special, in which various members of the two-dimensional Griffin clan will extol the virtues of Windows 7, presumably accompanied by the sound of a cash register.

Then there’s the arithmetically-challenged new slogan: “1 Billion = 7.” Microsoft’s point? That input from 1 billion people went into making Windows 7, which may be true if you count the 990 million Chinese who said

what fucking windows 7 chinese

[Roughly translated: What the fuck is Windows 7?]

But that’s not all. Microsoft is also planning to:

(No, we are not making any of this up.)

See a pattern here?

However, eSarcasm has learned that these are merely the opening salvos in a marketing campaign scheduled to last until Windows 8 rears its misshapen little head. Over the coming months Microsoft is planning the following big moves:
win 7 up tiny

* In a major rebranding effort, 7-Up will now be known as Win7-Up. The popular soft drink will offer the same refreshing lemon-lime taste for only $89.95 a six pack (but just $49.95 if you upgrade from Fresca).

* Sexual encounters lasting 7 seconds or less will now be known as Premature Winjaculations. However, embarrassed lovers can reassure their partners the next time will last much longer, provided they wait 20 minutes and reboot.
win 7-11 tiny

* During the entire month of November, 7-Eleven stores will be known as Win7-Elevens; participating franchises will sell Big Gulps for just 7 cents, with free refills for anyone undergoing the 22-hour XP-to-Win7 upgrade.

* Vegas craps players who roll a seven will receive free copies of Windows 7 Ultimate. Players who roll snake eyes will receive two copies.
jeri ryan 7 of nine small

* To up its geek cred, Microsoft is planning a series of commercials starring actress Jeri Ryan, who played Borg hottie Seven of Nine in “Star Trek Voyager.” Mostly because Ballmer’s always wanted to nail her.

* Pointless Web celeb Julia Allison is planning to have the Windows 7 logo tattooed on her ass in a Manhattan storefront. Microsoft has nothing to do with this; she just craves the attention.

* Finally, Microsoft is bankrolling a remake of the 1995 thriller Se7en, starring Ashton Kutcher as a cop on the trail of a serial killer (Jerry Seinfeld) who murders his victims based on Microsoft’s 7 deadly sins (Fear, Uncertainty, Doubt, Bluster, Deceit, Condescension, and Excessive Perspiration). [Spoiler alert] Don’t miss the thrilling conclusion where Kutcher opens the box to find Steve Jobs’ head inside!

Photos: Engadget, CyberDykes






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Comments

  • prophet_pbuh

    “22-hour XP upgrades”. That is totally false. There IS NO direct upgrade route from XP to Win7. Some Vista upgrades have taken more than 10 hours apparently.

    • http://esarcasm.com dantynan

      we trust you filled up on Big Gulps during the painful process.

      • prophet_pbuh

        I only use others as guinea pigs. I'll stick with my XP. Found nothing in Win7 worth the upgrade. The startup and shutdown were fast – big deal. I am not giving another cent to Intel or MS after falling for their “Vista Ready” scam.

  • americhanac

    Be as it may, Windows 7 is even bigger crap than Vista (and I disliked and found it unusualy annoying from MSDN first issue). Recently, I was forced to use Vista SP1 on my laptop (drivers heh), it performed ok. I went into the hype of Win 7, upgrade took about two hours (on two core CPU!), needed 16 GB (!) free space on the drive,mouse pad mysteriously turns on, search is OMGWTFIT system but maybe I'll get used to it. Billion people can't be wrong and I am declaring publicly that I'm the odd one. Right here and effective immediately. For me, Windows 7 is nothing more than revamped Vista SP1 with a new name and several less familiar options. Nothing more nor less. Viva Winjaculation! :-D

  • wmdkitty

    “* To up its geek cred, Microsoft is planning a series of commercials starring actress Jeri Ryan, who played Borg hottie Seven of Nine in “Star Trek Voyager.” Mostly because Ballmer’s always wanted to nail her.”

    EVERYBODY wants to nail her. Even the girl-geeks!

  • prophet_pbuh

    MS have blundered yet again by not extricating W7 from the taint of Vista. Keeping the same UI look-and-feel is a BIG mistake. After installing the RC, I wondered what the fuss is all about. Looks like the tech media has closed ranks in talking up Win7. After all, they don't want to kill the golden goose. Most make a living from writing about Windows and another failed release would mean curtains to their journalistic aspirations.

    • http://twitter.com/jr_raphael JR Raphael

      Those damn tech journalists. They're the worst, I tell you. The worst.

      • http://esarcasm.com dantynan

        me too. and thank god for microsoft. it it wasn't for windows I'd never have a chance to win the pulitzer.

  • Zebulon

    Dude, it's advertising in Japan–don't get too excited.

  • http://esarcasm.com dantynan

    me too. and thank god for microsoft. it it wasn't for windows I'd never have a chance to win the pulitzer.

  • Zebulon

    Dude, it's advertising in Japan–don't get too excited.