Rants In Our Pants

Y!ou and Yahoo!: When Slogans Go W!rong

Yahoo announced a new punctuationally challenged brand campaign Tuesday — and an oddly placed exclamation point was only the start of the unintentional comedy.

By (@jr_raphael)

September 22, 2009

Yahoo Brand CampaignYou’ve gotta hand it to Yahoo: No other tech company has consistently served up perfect punchlines on a golden platter. I’m actually starting to wonder if some humor writer out there is paying these guys off to keep giving us such great material.

The purple profit eater’s latest laughable move revolves around its much discussed new brand campaign, officially unveiled Tuesday morning. Despite rumors of a “Size Matters” slogan, the Y guys ended up going with the equally amusing “Y!ou and Yahoo!” — or, to be more descriptive, “Y!ou, Yahoo!, and confusingly placed punctuation.”

Then again, we may be jumping to conclusions; the internal exclamation could actually be the clever use of !Kung, a language spoken by the Bushmen of the Kalahari Desert. The language (as anyone who saw The Gods Must Be Crazy knows) uses exclamation points in different places to denote clicking sounds made by the tongue. If that’s the case, Yahoo’s new slogan may actually be pronounced “Y-NUK!-ou and Yahoo-NUK!,” which would be both culturally diverse and rather elegant.

Still, whether the midword exclamation placement was silly or a stroke of pure ge!nius, the slogan didn’t debut without a healthy dose of irony. Within minutes of Yahoo announcing its new youandyahoo.com Web site — billed as the online hub of the new user-centric brand campaign — the site went down. And remained unavailable to users for a good half-hour.

You and Yahoo

Oh Yahoo — keep on delivering, you delightful little devil, you. Yang may be out of the limelight, but you clearly have plenty of other yahoos to continue the unintentional humor tr!adition.






Get fresh geek humor delivered daily: RSS | E-Mail | Twitter

Comments

  • alton

    more slogans should be written with embedded NUKS!.

    p.s. you guys rule.

  • wendywhy

    JR, I am thoroughly impressed at your reference to 'The Gods Must Be Crazy'. What a great movie-I don't know many people who saw it then or would know what I am talking about if I brought it up.
    *swoon*

    • http://twitter.com/jr_raphael JR Raphael

      Well, now I'm going to have to take full credit for being the master of all movie trivia (even though Dan's the one who actually made the initial “Gods Must Be Crazy” connection).

      I'll be flexing at myself in the mirror all night if anyone needs me.

  • wendywhy

    props Dan :)

    • http://esarcasm.com dantynan

      I am an ever flowing font of useless knowledge, as my wife continually reminds me. but thanx. – dt

  • tuxme2

    T!hat's c!ool

    W!ell I! think! Y!ahoo! i!s funny!

  • probrainstars

    DEAR FRIENDS AND PARTNERS,

    JUSTEMENT I COUPLE OF DAY I US SHEARCHING MY FOR DEAL TO MICROSOFST ,YAHOO AND BING .
    AS BNEVER MY HAVE NEWS , I NOTE SURE AFTHERS IS A JOKE IMAGINE TO SERIOUS NAME IS NOT STYLE
    I LOOK US BY HASSARD ,I DEMMANDING TO US E-MAIL MY IS NERVERT .
    PLEASE IS THE MAKING KNOW PRESENTLY DEAL OR NOT , MY BY GOOGLE AS NOT TO MY 4 AS 5 MILLIONS HITS NO MONEY ENTER IS CASINO YES IS MY FIRST TIME TODAY IS THE CASIONO ASSOCIIATION TO GIVE ME OPPPORTUNITY TO VOTE TO YOUR NXT ASSEMBL I NOT INTERESSING IS MY CHOISE THE MODE OF PAIMENT ,GOOGLE , CHIQUITTA NOT 3 MONTH NO MONEY IS CHIQUITTA US AGAIN E-,MAIL MY TODAY FOR NEW PLANT TO SUPOPSING STARTING TOMOROW I NOT RESPONSE AGAIN , I NOT SURE I BNOT SERIOUS I OFFERT DEAL I OT NEWS I HAVE MY E-MAIL PLEASE SEND MY OR PREFERED LINKENDIN OR IS DISQUS I OT LOOK JUST TO OTHERS I SEND MESSAGE I E-MAIL TO PREVIEND TO MY HAVE MESSAGE , I AWAIT I NOT TO STARTING ALL OF YOUR RECOMENTADION NOT TO DEAL OR NOT MY IS FIRST TIME TO MY STARTING I DECIDED YAHOO TO MY HOST AND ALL I GOOGLES IS TO VC I NOT TALKING IS CALMESS I MY 9 MONTH OF ,,, I GOOGLES DEAL ROI I NOT MAKING AFFAIRS TO US I LOST POSSIBLE , IS MORE DOUBLE IMPORTANT TO MAKE DEAL OK
    I DEAL OK I AWAITS