Comments on: Yahoo Has a Big One and Wants Everyone to Know it

By: hartford3

hartford3 — Sat, 19 Sep 2009 03:06:57 +0000

Whattz a Yahoo?

By: Name

Name — Sat, 19 Sep 2009 02:22:39 +0000

I don't think they mean in search, I believe they're talking about web properties and audience for those properties.

By: hartford3

hartford3 — Fri, 18 Sep 2009 23:06:57 +0000

Whattz a Yahoo?

By: Name

Name — Fri, 18 Sep 2009 22:22:39 +0000

I don't think they mean in search, I believe they're talking about web properties and audience for those properties.

By: geral

geral — Fri, 18 Sep 2009 17:33:27 +0000

http://www.sosbeevfbi.com/part4-worldinabo.html
QUESTIONS about the seriously big problem!
geral sosbee (956)371-5210

By: dantynan

dantynan — Fri, 18 Sep 2009 16:27:08 +0000

john, you're a bigger man than I. well, in certain respects, at least.

By: John E. Bredehoft (Empoprises)

John E. Bredehoft (Empoprises) — Fri, 18 Sep 2009 16:24:44 +0000

Wow…when companies give you this material, you don't even have to make stuff up.

Somehow I missed the news of Yahoo's new “size matters” ad campaign, but it sounds just about as convincing as Dubya's “Mission Accomplished” campaign from a few years back, or if Rhode Island were to start a “we're the biggest state” campaign. Let's face it, no marketing campaign can obscure the fact that in search, Yahoo is certainly not first in the pecking order. It takes real balls to mount a campaign such as this when Google has demonstrated that newer companies can compete with vigor, while older companies just peter out.

In addition to battling Google's mindshare, Yahoo now has to battle the problem that a large part of the greater web community doesn't really care for sexual innuendo. If they're going for the mass market, they just alienated some of the masses. Not that I'd do anything like that myself…