Rants In Our Pants

PR Suicide: The Self-Contradicting Press Release

When you deflate your own product within the first sentence of a press release, you know you’re in trouble.

By (@jr_raphael)

September 24, 2009

Self-ContradictionIt’s no secret we here at eSarcasm love an unintentionally amusing press release — just ask our good pal and frequent product endorser Jesus.

Today’s PR-based entertainment, however, comes from a slightly less holy source: a company called Pragmatic Marketing. Pragmatic is selling business advice from an “industry expert.” From its press release:

Is Your Product Launch Doomed?

Companies that introduce products to market with just a launch checklist are doomed to fail, says industry expert who describes 10 ways to identify an impending product launch disaster.

That’s right: For a healthy fee, you too can obtain the checklist of 10 ways to launch your product without making the mistake of using a checklist to launch your product.

Stay tuned for Pragmatic’s upcoming seminar for business owners, entitled “Why Attending a Seminar Is Bad For Business Owners.”






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Comments

  • http://www.pragmaticmarketing.com/ Graham Joyce

    OK, you got us on this one and we deserve it. But at least we now know someone read it :-)

    Keep up the great work!

    @pragmaticmkting

  • http://empoprise-bi.blogspot.com/ John E. Bredehoft (Empoprises)

    Hopefully Graham won't mind if I suggest another idea – “Why marketing is not pragmatic, presented by Pragmatic Marketing.”

    I

  • http://www.pragmaticmarketing.com/ Graham Joyce

    OK, you got us on this one and we deserve it. But at least we now know someone read it :-)

    Keep up the great work!

    @pragmaticmkting

  • http://empoprise-bi.blogspot.com/ John E. Bredehoft (Empoprises)

    Hopefully Graham won't mind if I suggest another idea – “Why marketing is not pragmatic, presented by Pragmatic Marketing.”

    I shouldn't cast stones, however – a couple of years ago, I wrote release notes for an internal process update, and my release notes included the so-called word “qualtiy.”