PR Suicide: The Self-Contradicting Press Release
When you deflate your own product within the first sentence of a press release, you know you’re in trouble.
It’s no secret we here at eSarcasm love an unintentionally amusing press release — just ask our good pal and frequent product endorser Jesus.
Today’s PR-based entertainment, however, comes from a slightly less holy source: a company called Pragmatic Marketing. Pragmatic is selling business advice from an “industry expert.” From its press release:
Is Your Product Launch Doomed?
Companies that introduce products to market with just a launch checklist are doomed to fail, says industry expert who describes 10 ways to identify an impending product launch disaster.
That’s right: For a healthy fee, you too can obtain the checklist of 10 ways to launch your product without making the mistake of using a checklist to launch your product.
Stay tuned for Pragmatic’s upcoming seminar for business owners, entitled “Why Attending a Seminar Is Bad For Business Owners.”
Keep up with JR Raphael on Twitter (@jr_raphael) or via jrstart.com.
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