LOL @ PR: Unintentional Press Release Humor
We love press releases. Especially when they’re filled with unintentionally amusing statements like these.
Scanning through piles of press releases can be mind-numbing at times — but it can also be surprisingly entertaining. We’ve already seen press materials that quote Christ and cite research by firms named after parts of the female reproductive system. Today, we present four new gems from our unintentional-PR-humor files.
#1. Preparation isn’t always easy.
Hurricane Bill Moves Towards the Easy Coast – Are the Local Governments Prepared?
BasicGov recommends adding web-based software to local government’s community development departments to help with data protection and recovery for hurricane contingency planning.
Interesting coincidence, as eSarcasm recommends adding proofreading employees to software developers’ PR departments to help with embarrassing typos and misplaced apostrophes.
(Note to self: Start asking women if they live on “the Easy Coast.”)
#2. When in doubt, commission your own study.
Consumers Satisfied With Insurers
An overwhelming majority of consumers with auto and homeowners insurance are satisfied with their insurance companies, according to a new public opinion study by the Insurance Research Council (IRC).
Wait — you mean to tell us that most people love their insurance companies, according to an organization “supported by” those very same insurance companies? Wow… Microsoft’s PR strategy is really starting to take off.
#3. These guys really blue it.
New iPhone App Relieves Seasonal Depression, Fatigue and Drowsy Driving
A new iPhone application uses focused blue light to fight seasonal depression and fatigue by fooling the body’s internal clock.
Allow me to fire up our patented Bullshit Translator 2.0 technology on this one:
“A new iPhone application uses flowery language to fight a developer’s empty wallet by fooling you into paying $1.99 for a program that basically just makes your screen light up blue.”
Ahh, the BT 2.0. Never fails.
#4. Would Professor Obvious please report to the research department?
Better Tech Support Could Help Decrease Electronics Returns by Nearly 70 Percent, According to NPD
Yes… but by how much could non-obvious conclusions decrease mockery of research? That, my friends, is the real question.
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