Alternate Reality

Classmates.com Sues Tagged.com For Stealing Its Marketing Plan

Just days after the state of New York announced it was suing Tagged.com for sending misleading e-mails, Classmates.com has filed a lawsuit of its own. “That was our idea,” a rep says.

By (@jr_raphael)

August 7, 2009

The story you're about to read is not (entirely) true. It is, however, more accurate than most things on network television.

Social networking service Tagged.com is about to be facing a second lawsuit, eSarcasm has learned. The state of New York announced recently it was suing Tagged for “deceptive e-mail marketing practices and invasion of privacy.” The company “tricked” people into providing their friends’ e-mail addresses, Attorney General Andrew M. Cuomo claims, then spammed those friends with misleading messages suggesting they’d been tagged in photos on the site.

Tagged Emails

Upon hearing these accusations, Classmates.com has decided to sue Tagged as well.

“We’ve been sending out those kind of misleading e-mails for over a decade,” Classmates.com Manager of Misleading Marketing Dusty Sandmann tells eSarcasm. “The idea of duping someone into signing up by pretending they’ve been ‘contacted’ on the site is a clear theft of our intellectual property.”

Classmates.com, popular briefly in the mid-90s before real social networks made its business model obsolete, says someone from Tagged had to have accessed its internal operational manuals. The marketing tactic, Classmates.com alleges, is far too similar to have happened by chance.
Tagged Lawsuit
“Look, we’ve been spamming people with that kind of crap — uh, I mean, e-mailing them with that kind of useful information — for years,” Sandmann says. “In fact, one of your old high school buddies has already agreed to testify on our behalf, and he mentioned your name in his deposition! Sign up now to see who he is!”

A representative from Tagged declined to respond to Classmates’ claims, stating only that you could see the company’s real thoughts on the matter by creating an account at Tagged.com today.






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Comments

  • http://www.tagged.com/ Steve

    Now this is funny!

    : )

  • http://www.tagged.com/ Steve

    Now this is funny!

    : )