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Inside AT&T’s New Social Media Strategy

AT&T is turning to social media to try to fix its battered image. After seeing the company’s plan, though, we’re not so sure it’s going to work.

By (@JRRaphael)

June 22, 2010

The story you're about to read is not (entirely) true. It is, however, more accurate than most things on network television.

AT&T Social Media StrategyAT&T is launching a new social media effort in an attempt to change its image as the worst company of all time.

The evil eager mobile carrier has built up a social media staff of 19 people, according to a story published in AdAge this week. The company’s goal is to better communicate with customers, thereby saving its brand from “routine pummeling” on Facebook, Twitter, and other social-oriented sites.

Gauging by a corporate training guide we obtained, however, AT&T’s social media strategies may be a bit off the mark. The full document is embedded below. And be sure to read our guide to getting on AT&T’s bad side once you’re done here; you won’t regret it.*

* Lack of regret cannot be guaranteed.

AT&T Social Media Training Guide

NEXT: 10 Fun Ways to Get on AT&T’s Bad Side

(Twitter plane crash image courtesy

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  • ManOnMoon

    When i grow up… I wanna work for ATT.

  • Hcarter2

    that plane that has crashed into the earth globe reminds me of 911 so this is very disgusting to have an image like that for a logo or anything else…!!!!!!!!!k

    • The Pope… From TV

      Grow up. It's been almost 10 years now. Plane crashes can be funny again.

      • ManOnMoon

        hey… and The Pope doesn't lie…

    • xarophti

      and you're reading eSarcasm why???

    • Postainutile

      First: It’s not an Earth globe it’s the Death Star. Second: it reminds YOU of 911, so the problem is yours.

  • ManOnTheMoon

    reminds you of 911? That's a one seater plane… and that's the Death Star (appropriately designed to be the ATT logo)…. does any airplane of any type crashing into anything remind you of 911? Geeeeeeeeeeeeezzzzzzzzzzzzeeeeeeeeeeeeee…………………. I was working in the Pentagon when it was attacked and I see noooooooooooooooooo similarities.

    Do you work for ATT? Are you one of the chosen 19 implementing their social netorking policy? :) LOL.

  • kellybriefworld

    I’m a consultant working with Palo Alto Networks; they have an excellent whitepaper on the subject of blocking social networking apps that you may have to worry about, “To Block or Not. Is that the question?” here: It has lots of insightful and useful information about identifying and controlling Enterprise 2.0 apps (Facebook, Twitter, Skype, etc). Enjoy!

    • Dan

      ummm, are you lost, kelly brief? (though if you could introduce us to the model in that Meebo t-shirt on your site, we'd be eternally grateful.)