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Inside AT&T’s New Social Media Strategy

AT&T is turning to social media to try to fix its battered image. After seeing the company’s plan, though, we’re not so sure it’s going to work.

By (@JRRaphael)

June 22, 2010

The story you're about to read is not (entirely) true. It is, however, more accurate than most things on network television.

AT&T Social Media StrategyAT&T is launching a new social media effort in an attempt to change its image as the worst company of all time.

The evil eager mobile carrier has built up a social media staff of 19 people, according to a story published in AdAge this week. The company’s goal is to better communicate with customers, thereby saving its brand from “routine pummeling” on Facebook, Twitter, and other social-oriented sites.

Gauging by a corporate training guide we obtained, however, AT&T’s social media strategies may be a bit off the mark. The full document is embedded below. And be sure to read our guide to getting on AT&T’s bad side once you’re done here; you won’t regret it.*

* Lack of regret cannot be guaranteed.

AT&T Social Media Training Guide

NEXT: 10 Fun Ways to Get on AT&T’s Bad Side

 
(Twitter plane crash image courtesy oat.org)






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